I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method®—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.
Just the thought of being my own boss while having a chic home office makes me swoon. Having a more flexible schedule with the time to travel would also be a huge plus, but there’s a lot more to entrepreneurship than that.
Many readers see the before and after look of rebrands, but rarely get to see what goes on behind-the-scenes in order to prepare themselves for the same process. Well, no more!
See, with most blogs and businesses, all you see is the before and after look of their rebrand, but what about all of the things that go on behind-the-scenes? It can’t be all excitement, rainbows, and butterflies, right? Right.
In writing this post, I can’t think of any other way to share my reasoning behind my rebrand than to be completely transparent. It’s been extremely difficult to keep this private, but now is the right time to share my story.
Twitter is my love language. It’s the hub where I’ve found an incredible amount of encouragement and support for not only my professional endeavors but also my personal passion projects.
