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Website Content Writer for Creative Entrepreneurs and Small Businesses
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Is Copywriting a Last Ditch Effort on Your Website?

I get it. You’re in launch mode, spending countless hours to get your designs and photography just right. By the time you get around to DIY-ing your website copywriting, your words have become, well... a bit of an afterthought.

While visuals initially attract your ideal clients and customers, your words make the connection. Copywriting seals the deal. It holds the substance, power, and true value of your brand.

Raise your hand if this sounds familiar:

01// “I know I have a story to tell but my writing sounds nothing like me.”

02 // “I wish my website would just write itself.”

03 // “I want my copy to sound more like how I speak.”

04 // “The last thing I have time for right now is to sit down and write content.”


position yourself as the top expert (even in a saturated industry)


drive consistent and qualified leads from a website that runs on autopilot


collaborate with dream clients who value your work and your pricing


save advertising dollars by optimizing your website’s SEO for free, organic traffic


not have to worry about tweaking your website copy every few weeks


get back to the business projects you love while your website makes sales for you

What Copy Has Done For My Clients

What Could Website Copywriting Do For You?

You’re a boss, and you know the boss thing to do is to outsource your website copywriting to someone who:


loves to write


understands your voice and vibe


is a 6 ft tall brunette who drinks hot chocolate like it's water.

(Okay, you caught me! I’m totally talking about me.)

Hi, I’m Kayla Hollatz, a high-energy Minneapolis website copywriter with a fierce love for storytelling, crafting memorable client experiences, and spending time at the lake.

I’m here for one big purpose: to help your copywriting look, sound, and feel more like you.

Maybe you want your website copy to feel like your favorite pair of worn-in denim jeans: casual, cool, and oh-so-comfortable. Or maybe you want to dress it up in heels and show it around town.

No matter what your style is, I'll tailor my words to effortlessly fit your brand story. You've met your next website copywriter!

Why Custom?

I believe the highest-performing website copy results from a “strategy first, words second” approach. Custom website copywriting projects allow us to revisit your website conversion strategy (or create a new one!) so every copywriting decision we make has a purpose.

The Process
Timeline: 4 weeks

Tell Me About Your Project!

Please note that website copywriting investments begin at $2,900 with an average around $3,500-4,500 because of the time, care, and high-level strategy I put into each project.


Do you charge by word or package?

I don't charge by word since I'm a BIG believer in prioritizing the quality of the content rather than staying within a word count. I’m all about building customized copywriting packages that fit your needs AND budget. Everything you need, nothing you don’t. Let’s talk today about what might be the right fit.

What kind of investment is custom website copywriting?

I believe copywriting packages should be as unique as my clients and their websites. While all of my copywriting packages can be customized, I start at $2,900 because of the high value of the copy as well as the amount of time and strategy I put into each client.

Psst… most of my clients are able to more than pay for my services after booking 1-2 clients through their new services page or by launching a new product. LOVE!

Do you accept payment plans?

Absolutely! The best investments are made with ease and confidence so if that looks like splitting our package into payments, I’m more than happy to accommodate you. I typically require 50% deposit to secure your project in my calendar and the last 50% after all of the files are delivered. If you have something else in mind, let’s talk about how we might make that happen for you.

How long do we work together?

Most of my full website copywriting packages will have us work together for a full month, but make sure to schedule some time in your calendar before our project starts to complete your brand and website strategy questionnaire.

How long is your lead time? / How long do I need to wait to work together?

You probably expected me to say “it depends”, but it truly does! With that said, I usually book website copywriting projects anywhere from 2-4 months in advance so if you are thinking about wanting to explore a partnership, let’s talk about it early!

How many clients do you work with at a time?

I believe in giving my website copywriting my full attention and personalizing every part of the process, so I only take on 1-2 website copywriting clients every month.

So how does this whole process work?

I’m so glad you asked! We will chat more in-depth about it on our 15-minute consultation call when you reach out through my contact form, but you can read more about it here.