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Hi there,

I’m SO glad you’re here. Since my business was inspired by this very blog, I like to keep it well-stocked with my latest copywriting experiments and stories of my adventures in running a lifestyle business. I write every blog post from my three-season porch overlooking the lake, so I love writing them as much as you’ll love reading them!

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The Latest


Why I Invested in a Custom Designed Website as a Copywriter

You may have noticed that things look a little different around here. That’s because I decided to collaborate with my brother Zach Hollatz, who is an incredibly talented website designer and developer (exhibit A: my website), during the summer. We’ve been secretly working on my new website design between my […]

Website Copywriting Portfolio Spotlight: AllieMarie Design, Graphic Designer

I couldn’t be more excited to give you a peek behind the curtain of one of my favorite (and most successful) website copywriting projects to date! With a winning SEO strategy and personality-infused writing, Allison of AllieMarie Design and I created website copywriting that sells Allison’s visual branding services an […]

What is SEO, and Why Should I Care as a Small Business?

What is SEO and how can it help our online business? I’m breaking down what goes into search engine optimization for entrepreneurs.

Step-by-Step SEO Keyword Research: Tips from a Website Content Writer

Today I’m showing you how to do basic SEO keyword research for your website and blog. I’ll take you step-by-step through an in-depth exercise!

3 Take-Action-Today Money Mindset Tips for Creative Entrepreneurs

Numbers don’t need to be your foe as an entrepreneur. Maybe we just need to fuse more of our creativity into them and reframe our freelance money mindset.