I’m SO glad you’re here. Since my business was inspired by this very blog, I like to keep it well-stocked with my latest copywriting experiments and stories of my adventures in running a lifestyle business. I write every blog post from my three-season porch overlooking the lake, so I love writing them as much as you’ll love reading them!
I’ve never been so excited to share a website copywriting case study before. I’m in a “pinch me so I know it’s real” mode after hearing news of just how impactful this website copywriting project has been for my eCommerce copywriting client, Bonnie of Archer & Olive. Before Bonnie’s new […]
I hear so many stories from people who dreamed of starting businesses from their days on the playground, but that was never my story. Instead, my interest in entrepreneurship was sparked in college. Any time I had a new business idea during class, I’d write it down in a special […]
You may have noticed that things look a little different around here. That’s because I decided to collaborate with my brother Zach Hollatz, who is an incredibly talented website designer and developer (exhibit A: my website), during the summer. We’ve been secretly working on my new website design between my […]
I couldn’t be more excited to give you a peek behind the curtain of one of my favorite (and most successful) website copywriting projects to date! With a winning SEO strategy and personality-infused writing, Allison of AllieMarie Design and I created website copywriting that sells Allison’s visual branding services an […]
What is SEO and how can it help our online business? I’m breaking down what goes into search engine optimization for entrepreneurs.
