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Hi there,

I’m SO glad you’re here. Since my business was inspired by this very blog, I like to keep it well-stocked with my latest copywriting experiments and stories of my adventures in running a lifestyle business. I write every blog post from my three-season porch overlooking the lake, so I love writing them as much as you’ll love reading them!

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The Latest

TIME CRUNCH

The Year of Intentional Consumption: Favorite Resources of 2018

Your social media feeds and inboxes are most likely filled to the brim with year-in-review articles. It’s only natural to make a note of all that happened the year before. The accomplishments, the lessons learned, the habits we are leaving behind… But this year, I wanted to take a different […]


Why I Invested in a Custom Designed Website as a Copywriter

You may have noticed that things look a little different around here. That’s because I decided to collaborate with my brother Zach Hollatz, who is an incredibly talented website designer and developer (exhibit A: my website), during the summer. We’ve been secretly working on my new website design between my […]


Website Copywriting Portfolio Spotlight: AllieMarie Design, Graphic Designer

I couldn’t be more excited to give you a peek behind the curtain of one of my favorite (and most successful) website copywriting projects to date! With a winning SEO strategy and personality-infused writing, Allison of AllieMarie Design and I created website copywriting that sells Allison’s visual branding services an […]


What is SEO, and Why Should I Care as a Small Business?

What is SEO and how can it help our online business? I’m breaking down what goes into search engine optimization for entrepreneurs.


Step-by-Step SEO Keyword Research: Tips from a Website Content Writer

Today I’m showing you how to do basic SEO keyword research for your website and blog. I’ll take you step-by-step through an in-depth exercise!