Branding

My Brand Relaunch: What, When + Why

Things are going to be looking a little different around here, but before I dive into exactly what that transition is going to look like, I wanted to take a moment to take a step back and tell you more of the story behind this change. 


How to Create an Aesthetic Driven Moodboard

Whether you are doing a complete rebrand or just looking to refresh your brand’s look, creating a moodboard can be a great exercise to make sure your design is on point.


Personal Brand Turn Ons

How can you make sure your personal brand has not just a voice, but the right voice? You can start by examining what turns your audience on (and off). Here are a few qualities that I admire.


Why I Didn’t Monetize My Blog in the First Year

What you need to ask yourself is are you and your blog ready for monetization? In my first year, I wasn’t, but waiting to monetize has been the best thing for my blog. Here are 3 reasons why.


Posed Professional Headshots are a Buzzkill

When I went through my rebrand, I decided to change my social media photos. I was reinventing my brand so I could speak more to creatives than just PR professionals. My photos had to reflect this change too.