I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method™—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.
Fulfilling our sense of belonging is one of our highest needs. The better you know how to classify your community, the more you can appeal to your ideal clients, cultivate deep relationships and friendships, listen to kind-worded constructive feedback from people who care, and lean into real support.
My first quarter of full-time business has been a wild ride. I recently shared my full career story and as a natural follow up, I wanted to highlight and commemorate the biggest things I’ve learned in this past season.
I recently decided to migrate my mailing list from Mailchimp over to ConvertKit. I’m about four months in and already loving the ConvertKit’s user interface and features. Here are some reasons why I made the switch!
Through reading this book, I realized that nearly everything about my regular routine as a solopreneur is not optimized for maximum productivity. Talk about a wake-up call! So how can we fix this?
I had always wanted to host my own Instagram challenge. I didn’t know much about it at the time but it seemed like a great way to grow my community. This is the resource I wish I would’ve had when I started!
