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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method®—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

My Brand Relaunch: What, When + Why

Things are going to be looking a little different around here, but before I dive into exactly what that transition is going to look like, I wanted to take a moment to take a step back and tell you more of the story behind this change. 


10 Questions to Spark Your Year in Business Review

Today, I challenge you to get quiet with yourself and fully reflect on this year, to pull out the highlights from this blur of a year to help bring you into 2017 with light and love. Here are a few questions to help you kick-start your review: 


2016 Year in Review: My First Year in Business

Not only is this a review of 2016, but it’s also a review of my first full year in business. I’m looking back on all of the top moments of 2016 while reflecting on what I’ve learned.


3 Ways to Kick the Winter Blues as a Work-From-Home Professional

When you work and live at home, it’s easy to get stuck in a rut. I’m sharing my best tips for embracing the winter as a work-from-home professional!


6 Things I Learned from Building a Thriving Online Tribe

Through hosting weekly Twitter chats, creating podcast episodes, and teaming up for 100+ collaborations, I’ve seen the true power of community firsthand. I want to share some of the things I’ve learned while building this thriving online tribe of creatives.