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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method®—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

3 Myths on Growing Your Email List as a New Business Owner

As you start to create your email marketing strategy, you’ll encounter countless myths about what it takes to truly grow your email list. Let’s bust those myths together, shall we?


6 Things I Learned From Relaunching My Brand

While I’ve done my fair share of relaunches in my online brand building journey, this has by far been my most successful one. Today I’m sharing my 6 biggest lessons in relaunching!


Dreams That Fuel My Business (aka My Why)

Before looking at other businesses to see what yours could look like, it’s best to look deep within to uncover the biggest desires of your heart and build your business around that. Here is my own why. 


What is a Copywriter and Why Does My Business Need One?

I’ve been getting a lot of questions as to what it means to be a full-time copywriter and what the heck that term even means. Let’s break it down! 


3 Tips for Dressing Your Best, Even When You Work at Home

Here are my 3 best, practical tips on cozy couture for bosses, aka what to wear when it’s freezing outside, you work from home, and you still want to look comfy chic.