I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method™—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.
While I’ve done my fair share of relaunches in my online brand building journey, this has by far been my most successful one. Today I’m sharing my 6 biggest lessons in relaunching!
Before looking at other businesses to see what yours could look like, it’s best to look deep within to uncover the biggest desires of your heart and build your business around that. Here is my own why.
I’ve been getting a lot of questions as to what it means to be a full-time copywriter and what the heck that term even means. Let’s break it down!
Here are my 3 best, practical tips on cozy couture for bosses, aka what to wear when it’s freezing outside, you work from home, and you still want to look comfy chic.
Things are going to be looking a little different around here, but before I dive into exactly what that transition is going to look like, I wanted to take a moment to take a step back and tell you more of the story behind this change.
