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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method™—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

What Launched in Q2: 2017 Copywriting Projects Recap

In this blog post, I recap my favorite copywriting and content creation projects from Q2 of 2017. Clients include ConvertKit, Tribe Photo Co., Holly Meyer Design, and more!


12 Types of Lead Magnets to Attract (and Keep) Email Subscribers: Part Two

Don’t lose out on a chance to make a lasting impression and connection. Let’s talk about lead magnets that attract AND keep your subscribers engaged!


8 Books That Changed My Online Business For the Better

Each book teaches different lessons, some that knocked me down so I could pick myself back up and others that embraced me from page one. If I could only keep a small library of books, these would make the “keep” pile…  


12 Types of Lead Magnets to Attract (and Keep) Email Subscribers: Part One

Don’t lose out on a chance to make a lasting impression and connection. Let’s talk about lead magnets that attract AND keep your subscribers engaged!


3 Myths on Growing Your Email List as a New Business Owner

As you start to create your email marketing strategy, you’ll encounter countless myths about what it takes to truly grow your email list. Let’s bust those myths together, shall we?