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Hi there,

I’m SO glad you’re here. Since my business was inspired by this very blog, I like to keep it well-stocked with my latest copywriting experiments and stories of my adventures in running a lifestyle business. I write every blog post from my three-season porch overlooking the lake, so I love writing them as much as you’ll love reading them!

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The Latest

TIME CRUNCH

2017 Brand Review: Biggest Highlights and Lessons

After working with 30+ clients last year on everything from website copywriting to email sales funnels to ongoing blog posts, I’m ready to look back on my second year of full-time entrepreneurship. 


Your Own Way Conference Recap + Giving Back as an Entrepreneur

As a copywriter and ghostwriter by trade, planning events is way outside of my zone of genius. You can imagine my surprise when six months ago when I woke up on a normal Saturday morning with the idea that inspired Your Own Way Conference.


There’s No Silver Bullet to Business Success (and What to Do Instead)

You tell yourself you’re only one investment, one strategy, one “silver bullet” away from massive success. We often forget successful entrepreneurs have shown us otherwise.


Why I’m Not Pursuing the Agency Business Model

Now, I must preface this article by saying that I absolutely think this business model is valid, needed, and the right fit for many creatives.This is more of a personal reflection behind why I’ve chosen a different route that works for me.


What Launched in Q2: 2017 Copywriting Projects Recap

In this blog post, I recap my favorite copywriting and content creation projects from Q2 of 2017. Clients include ConvertKit, Tribe Photo Co., Holly Meyer Design, and more!