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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method™—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

What is SEO, and Why Should I Care as a Small Business?

What is SEO and how can it help our online business? I’m breaking down what goes into search engine optimization for entrepreneurs.


Step-by-Step SEO Keyword Research: Tips from a Website Content Writer

Today I’m showing you how to do basic SEO keyword research for your website and blog. I’ll take you step-by-step through an in-depth exercise!


3 Take-Action-Today Money Mindset Tips for Creative Entrepreneurs

Numbers don’t need to be your foe as an entrepreneur. Maybe we just need to fuse more of our creativity into them and reframe our freelance money mindset.


Ask a Copywriter: Freelance Copywriting Q+A with Minneapolis Copywriter Kayla Hollatz

Are you an aspiring or new copywriter and want to pick my brain? In my new blog series, Ask a Copywriter, you can do just that! Read the first edition here…


Finding Enough in a Culture of Excess (and Personal Challenge)

I used to think success had to do with your work, your output. Now I think success has a lot more to do with alignment. And that alignment leads to enough, no matter what we see in our closets, our wallets, or our resumes.