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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method®—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

Website Copywriting Portfolio Spotlight: AllieMarie Design, Graphic Designer

I couldn’t be more excited to give you a peek behind the curtain of one of my favorite (and most successful) website copywriting projects to date! With a winning SEO strategy and personality-infused writing, Allison of AllieMarie Design and I created website copywriting that sells Allison’s visual branding services an […]


What is SEO, and Why Should I Care as a Small Business?

What is SEO and how can it help our online business? I’m breaking down what goes into search engine optimization for entrepreneurs.


Step-by-Step SEO Keyword Research: Tips from a Website Content Writer

Today I’m showing you how to do basic SEO keyword research for your website and blog. I’ll take you step-by-step through an in-depth exercise!


3 Take-Action-Today Money Mindset Tips for Creative Entrepreneurs

Numbers don’t need to be your foe as an entrepreneur. Maybe we just need to fuse more of our creativity into them and reframe our freelance money mindset.


Ask a Copywriter: Freelance Copywriting Q+A with Minneapolis Copywriter Kayla Hollatz

Are you an aspiring or new copywriter and want to pick my brain? In my new blog series, Ask a Copywriter, you can do just that! Read the first edition here…