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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method™—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

Making the Best First Impression with Your Website

We taped our #BrandLoveFest webinar and spent around 5 minutes on each submitted website, detailing what our first impressions were, which elements we loved most, and additional areas for optimization. 


9 Content Types to Get You Started on Periscope

Periscope is the new (cool) kid on the block. For those of you who are wondering “what the heck is Periscope?”, I’ll give you a quick rundown. 


Getting Back to the Honeymoon Stage of Blogging

Let’s face it: You’ve lost “that spark” with your blog. The good news is you can fall back in love with your blog. It just takes a little time and TLC. 


What I Learned From My Mini Hiatus

This mini-hiatus from blogging prompted me to dive deep into my vision for not only my blog but also my brand. What I found was pretty incredible, so I thought I would share with all of you.


Making the Most of Your Master List of Blog Post Ideas

Let’s take an in-depth look at why it’s important to keep track of your ideas and how to do it in the most effective way possible. We are all in the business of trying to save time, right?