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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method™—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

The Difference Between Growing an Audience and Community (and Why Both Matter!)

I often see the terms “audience” and “community” used synonymously, but the process that goes into building both couldn’t be more different. Here are a few tips to grow both.


Why the Best Community Leaders are Community Members

When people ask “what is the first step in building a community?”, my answer often is to become a community member first. All great leaders who have built something bigger than themselves have been a part of something bigger first. 


How to Make a High Volume Twitter Chat More Intimate

You’re dedicating a full hour to a chat so let’s stretch the value of that time investment with a few tips to help you make a high volume chat more personal (and doable!) 


13 (More) Newsletters for Creatives

We want newsletters that cut through the noise and give us actionable advice coupled with real experiences we can connect with. So how do you go about finding these seemingly unicorn mailing lists of value? 


Finding Your Edge

Have you noticed that when you settle into your niche and find your target audience, everything else comes into focus? Here’s how you take that further and find your edge.