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Hi there,

I’m SO glad you’re here. Since my business was inspired by this very blog, I like to keep it well-stocked with my latest copywriting experiments and stories of my adventures in running a lifestyle business. I write every blog post from my three-season porch overlooking the lake, so I love writing them as much as you’ll love reading them!

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The Latest

TIME CRUNCH

#createlounge: State of the Union

I have been waiting months to not only write but share this post with you all. The time has come to tell you all about where #createlounge is growing in our new, exciting season. 


Making the Most of Your Creative Environment

As creatives, we are naturally more in tune with our surroundings. This can be a good thing until it hinders us from creating our best work when we feel something is off aesthetically. Here are some things we can do to make the most of the creative environment we have around us. 


Digging Deeper Into Your Ideal Client Profile

Do you know your target audience? Many of us nod along because we know the basics, but how well do we really know our ideal client?


The Anatomy of an Effective Instagram Caption

You’re already investing time into shooting and editing photos for your eye-catching Instagram feed. Now it’s time to seal the deal with your captions and start a conversation with your target audience. Let’s break it down!


7 Ways to Survey Your Audience

Even when we are highly connected to our audience, it’s still important to regularly ASK what they need. Regularly asking your audience what they like (and aren’t such a fan of) can help you create better content with their needs in mind. It’s as simple as knowing how and where to ask.