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Hi there,

I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method™—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.

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The Latest

TIME CRUNCH

5 Signs It’s Time to Stop Planning and Start Creating

While it’s important to spend time in the planning stage, we often find ourselves settling in for too long. How do you know it’s time to stop planning and get started on your creative projects?  


#createlounge: State of the Union

I have been waiting months to not only write but share this post with you all. The time has come to tell you all about where #createlounge is growing in our new, exciting season. 


Making the Most of Your Creative Environment

As creatives, we are naturally more in tune with our surroundings. This can be a good thing until it hinders us from creating our best work when we feel something is off aesthetically. Here are some things we can do to make the most of the creative environment we have around us. 


Digging Deeper Into Your Ideal Client Profile

Do you know your target audience? Many of us nod along because we know the basics, but how well do we really know our ideal client?


The Anatomy of an Effective Instagram Caption

You’re already investing time into shooting and editing photos for your eye-catching Instagram feed. Now it’s time to seal the deal with your captions and start a conversation with your target audience. Let’s break it down!