I'm SO glad you're here! I'm Kayla Hollatz, the website copywriter and creator behind WireFramework Method®—a strategy-powered framework for confidently crafting websites through content-first wireframing. I like to keep this blog well-stocked with my latest copywriting experiments, website wireframing strategies, and my adventures in running a simple, sustainable business.
“Are you afraid AI will replace your job?” I’ve been asked this on airplanes and phone calls. I’ve heard it at restaurants, coffee shops, libraries, and dog parks. Everyone is curious about the future of AI, and who better to ask than writers? With the rise of AI copywriting, we’re […]
Have you ever felt personally victimized by blank pages? It’s easy to feel stuck when you aren’t sure what to say, how to say it, or where it should go. Some call it writer’s block, but I call it the “Blank Page Syndrome.” And, contrary to what most entrepreneurs think, […]
I’ve never been so excited to share a website copywriting case study before. I’m in a “pinch me so I know it’s real” mode after hearing news of just how impactful this website copywriting project has been for my eCommerce copywriting client, Bonnie of Archer & Olive. Before Bonnie’s new […]
I hear so many stories from people who dreamed of starting businesses from their days on the playground, but that was never my story. Instead, my interest in entrepreneurship was sparked in college. Any time I had a new business idea during class, I’d write it down in a special […]
You may have noticed that things look a little different around here. That’s because I decided to collaborate with my brother Zach Hollatz, who is an incredibly talented website designer and developer (exhibit A: my website), during the summer. We’ve been secretly working on my new website design between my […]
