You’ve already spent countless hours getting your design and photography just right. But when you finally get around to DIY-ing your website copywriting, your words can become a bit of an afterthought.
While visuals capture your audience’s attention, copywriting creates the connection. Your designs and imagery won’t speak for themselves; you must effectively communicate your value through compelling copy to generate and convert more leads. You can’t afford to ignore your website copywriting.
Raise your hand if this sounds familiar:
01// “I wish my website would write itself.”
02 // “I know I have a story to tell, but my writing sounds nothing like me.”
03 // “I want my copy to sound more like how I speak.”
04 // “The last thing I have time for right now is to sit down and write content.”
My recommended all-in-one website copywriting solution for seasoned entrepreneurs who want to build a high-powered strategic website from the ground up during a rebrand or rehaul.
Following my signature WireFramework Method™, I’ll bring the best of my expertise in website strategy, SEO, and brand voice development together with my experience as a decade-long copywriter to your unique project.
4 weeks
$6,500+
Flexible payment plans are available!
The best-performing website copywriting results from a “Strategy First, Words Second” approach. Custom projects allow us to create better copy as we tailor your SEO, brand positioning, and conversion strategies to your business, all while amplifying your brand voice and vision. This way, every decision we make has a distinct purpose.
Week 1: Website Strategy & Wireframing
After completing your questionnaire, we’ll meet for a kick-off call to discuss your website strategy. Then, I’ll translate your vision and integrate my ideas into a custom content-based wireframe using my WireFramework Method™(view example) along with a recorded video explaining every strategic suggestion.
Week 2: SEO & Drafting
After you approve the wireframes, I’ll conduct keyword research and create an SEO spreadsheet with my findings. I’ll take time to teach you about SEO basics while presenting my top suggestions through a recorded video. I’ll also begin drafting your website copy this week.
Week 3: Drafting & Delivery
As I continue drafting your website copywriting, rest assured you’ll have multiple headline, CTA, and messaging options to choose from. By the end of the third week, you’ll have your first draft copy in hand!
Week 4: Revisions & Finalization
You’ll review the drafted copy while making your suggestions within our Google Docs. Then, I’ll make the necessary refinements as we finalize by the end of the week, giving your designer a chance to work their magic!
This week-long intensive is perfect for growth-minded entrepreneurs who plan to build a template-based site, meaning they don’t need all the bells and whistles—but they know the importance of creating strategic content with the right copywriting partner.
1 week
$3,500+
Flexible payment plans are available!
What's included
Add-On's
During this copyediting day rate, we’ll refine your messaging and strategy without rehauling your website. I’ll infuse top conversion strategies, audit your content-based SEO strategy, and give expert suggestions for improving your content.
1 day
$2,500+
Flexible payment plans are available!
What's included
Add-On's
Hi, I’m Kayla Hollatz, a trusted website copywriter and strategic partner to over 250 creative entrepreneurs.
With a decade of website copywriting experience, I’m here to help your copywriting look, sound, and feel more like you.
Maybe you want your website copywriting to feel like your favorite pair of worn-in denim jeans: casual, cool, and oh-so-comfortable. Or maybe you want to dress it up in heels and show it around town.
No matter what your style is, I'll tailor my words to effortlessly fit your brand story without sacrificing strategy. You've met your go-to website copywriter!
I believe copywriting packages should be as unique as my clients. Over the past decade, I’ve offered custom website copywriting packages to a wide variety of creative entrepreneurial clients. But with a starting investment of $6,500—due to the time and deep level of strategy I put into each project—I began to notice a growing need for more accessible website copywriting options.
With this in mind, I created the Website Copy Intensive ($3,500+) and Website Copyediting ($2,500+) packages for entrepreneurs who want to improve their websites but value a shortened project timeline and more accessible price point.
Psst… Most clients can more than pay for my services after booking one or two new clients through their new services page or by launching a new product. That’s the power of conversion-ready copy!
Absolutely! The best investments are made with ease and confidence, so if that looks like splitting our package into payments, I’m more than happy to accommodate. I typically give clients the option to pay in 2-5 monthly installments. If you have something else in mind, let’s talk about how we might make this happen for you.
Copywriters and designers agree it’s best to work on your copywriting first! Your content will not only influence your website design but it’ll dictate how it functions and looks. Since many of my clients come with their own designer, I do my best to accommodate your designer’s schedule. However, if you need a designer, I’d be happy to give you recommendations.
You’re hiring me! Unlike other copywriters, I don’t run an agency or have a team working on your project. Rest assured it’ll be me behind every strategic suggestion, email, strategy call, and written draft.
My custom website copywriting packages follow my signature four-week process, but I offer one-week intensives as well as copyediting day rates. No matter which option you choose, I recommend scheduling time in your calendar before our project starts to complete your brand questionnaire.
You probably expect me to say it depends, and you’d be right! With that said, I usually book custom website copywriting projects anywhere from 1-2 months in advance and intensives 2-4 weeks in advance, so if you want to explore a partnership, let’s talk about it early!
I’m so glad you asked! We will chat more in-depth about it on our 15-minute consultation call when you reach out through my contact form, but you can read here.