Sometimes you’re too close to your own writing to identify what isn’t working.
Is your offer unclear?
Is your content organized in a confusing way?
Is your website going unnoticed by Google?
Is your personality not coming through?
Is it possible you’re losing your mind? (Maybe.)
Every unanswered question sends you in a tailspin as you rush to tweak your website copy, settling for robotic, impersonal jargon that no longer sounds like you. And the results have been rather dismal.
You may not know how to translate the value of your services into strategic website copy, but you don’t need to watch 30+ hours of online course videos or try to fit your message into a one-size-fits-all template to move forward.
All you need is a knowledgeable guide who will remind you that you don’t need to sacrifice strategy for storytelling (or vice versa).
Have you been wanting to...
I’m here to help you build trust with dream clients, the kind who already decide to work with you before they jump on a sales call. They’re out there, searching for answers and solutions only you can give them.
Let’s help them find you AND book you through your website copy.
In the last four years, I’ve collaborated with nearly 150 copywriting clients (like Showit, ConvertKit, and Interact, to name a few) and have helped businesses generate six to multiple seven-figures of added revenue.
To my surprise (and delight), clients frequently told me that the most valuable part of my process wasn’t necessarily the copy itself but rather the in-depth website conversion strategy it was created from.
Now I’m bringing the same high-level sales strategies to emerging entrepreneurs at a more affordable price point than my typical $4,000-6,000 custom project budgets.
Through this group program, we will unearth new brand messaging that will change the way you sell your services forever.
I’ll create a custom website strategy with personalized wireframes (like this) for your FOUR website pages (Home, About, Services, Contact).
Following the wireframes and personalized prompts, you’ll have everything you need to start writing your copy while I work on your SEO.
I’ll extensively review your first draft copy of all four pages and give you detailed feedback with one round of copyedits.
“I was floundering before I met Kayla.”
“I've had my business for 6 years but the copy was a sprawling, repetitive mess which in trying to say as much as possible ended up saying nothing at all.
What's special about Kayla is that she took the time to really think about who we are and what was being said. She was able to prioritize, eliminate redundancies, and find ways to articulate what we needed to convey.
It was a tremendous help. There were so many strategic suggestions that felt exactly right which I never would have seen without her. The resulting copy is much more succinct and stronger.”
- of NY Book Editors
You know you can’t afford to ignore or put off writing your website copy, but lately, you’ve reached maximum overwhelm. All of the confusing SEO jargon and conflicting marketing advice has been seriously bumming you out. It’s hard to know who to listen to and what tasks are worth your time.
As a Waymaker, you don’t need to worry about the nuances of creating an effective strategy.
I’ll handle everything from SEO to website conversion to content organization so you can focus on telling a better story without sacrificing your creativity or personality.
With limited spots available (up to 10, to be exact), apply now to be considered for the next round!
Give Back While Investing In Your Business
I believe in using business as a tool for generosity. Committed to the restoration and empowerment of sex trafficking and abuse survivors, a portion of the proceeds from every round of this group program will go toward sponsoring a woman through the transformative Work Prep program with Emerge Mothers Academy non-profit. One sponsored survivor graduated from the program with a life-changing $45,000 job offer from a Fortune 500 company. Let’s make an impact and become a part of another woman’s beautiful story!
WEBSITE COPY
SEO BONUSES
“Kayla’s sweet and calming personality made the whole process that much more enjoyable.”
“Working with Kayla on my website copy has done wonders for my business. Not only has it resulted in booking projects months in advance, but I finally feel like I have a polished brand voice. I can confidently send potential clients to my website knowing they will know who I am as a person and as a business, while providing them with all the details of my packages with no confusion.”
- of Studio 9 Co.
“Kayla delivers above and beyond!”
“Working with Kayla has been a wonderful collaboration. I couldn't be more pleased! From the first conference call we had, Kayla has been invested and intentional. She took the time to learn about my cause and my business. She is professional, organized, asks all the right questions, stays on task and schedule, and is a load of fun too!! I highly recommend her and will definitely work with her again in the future. Kayla, you are very gifted!! Thank you!”
- of Feline Good TX
“Now my copy has a strategy behind it!”
“Kayla gracefully led me through her thoughtful creative process from start to finish, listened to my needs, and dug into the heart of my business. My brand voice has never been as polished and "me" as it is now... and her copy converts! Since working with Kayla, I have received inquiry after inquiry from small business owners who found me via Google. Kayla is a brilliant copywriter. I could not be happier!”
- of AllieMarie Design
“Kayla really listened to my ideas and goals!”
“It's hard for me to express my vision in words, and she helped me create something beautiful that really sounds like me (but like a cooler, more articulate version of myself!). She is professional, organized, and super timely! I felt like she was able to look into my brand's soul and pull out the most beautiful ideas in word form. Thank you for everything, Kayla!!”
- of Illuminate Boudoir
Yes! If you have been struggling to write your copy, getting access to personal guidance and proven strategies through a group program like this will be more beneficial than time spent completing online courses or trying to DIY your own copy. If you are launching your brand for the first time or in your first year of business, we’ll put a larger emphasis on clarifying your message in the 1:1 strategy call and questionnaire so you feel confident going into the writing process.
Absolutely! If you have already written your website copy but are looking to rebrand your business, refresh your messaging, or update your service packages, this group program is the perfect fit. While we may keep some lines from your original copy, please note that much of it will change throughout this process because we will be following a completely new website strategy. If you only need a light amount of copyediting without revisiting your strategy, please contact me directly so we can talk about another option for you.
Great question! This program is a great fit for copywriters who are interested in seeing my copywriting process in action and want to create their own portfolio website. There is also the added opportunity of meeting over 1:1 mentorship calls over the next few quarters after we finish this group program if you’re interested. If you have any questions, please contact me directly.
This program typically runs for six weeks, not including our preparation week and final wrap up week. This particular round will officially run from February 24th - April 3rd. I will be sending a more detailed scheduled if you are selected. If you have any questions about this, please contact me here.
I will email all applicants by February 5th to let them know if they have been selected to be a part of this round. Rest assured that if you are not selected for this round, you will be on the top of my list for the next round and will have an opportunity to sign up before I launch the next round. While I would love to work with every applicant during this round, I know that giving my full attention and energy to a select few entrepreneurs will ensure each person gets the most out of this experience. Thanks for understanding!
I’m passionate about keeping the investment for this program at an affordable rate for emerging entrepreneurs who are excited to grow their business. For this round, it is set at $500/month with 3 monthly payments but will increase in the next round. In total, the investment will be $1,500 in comparison to my custom copywriting rates which start at $4,000-6,000. If you are selected, there will be an initial $500 deposit to hold your spot in the group that’s due by February 13th. If you have any questions about this, please contact me here.