I get it. You’re in launch mode, spending countless hours to get your designs and photography just right. By the time you get around to DIY-ing your website copywriting, your words have become, well... a bit of an afterthought.
While visuals initially attract your ideal clients and customers, your words make the connection. Copywriting seals the deal. It holds the substance, power, and true value of your brand.
Raise your hand if this sounds familiar:
01// “I know I have a story to tell but my writing sounds nothing like me.”
02 // “I wish my website would just write itself.”
03 // “I want my copy to sound more like how I speak.”
04 // “The last thing I have time for right now is to sit down and write content.”
position yourself as the top expert (even in a saturated industry)
drive consistent and qualified leads from a website that runs on autopilot
collaborate with dream clients who value your work and your pricing
save advertising dollars by optimizing your website’s SEO for free, organic traffic
not have to worry about tweaking your website copy every few weeks
get back to the business projects you love while your website makes sales for you
90% of client leads come from Google due to visual brand designer’s SEO.
25+ weddings booked in one month after only changing a wedding photographer’s copy.
30% lift in email list growth and product sales after implementing copy for a website developer
2500+ subscribers in one month with a business educator’s sales page copy.
9-12 months of booked-out services with a full waiting list for a graphic designer.
You’re a boss, and you know the boss thing to do is to outsource your website copywriting to someone who:
loves to write
understands your voice and vibe
is a 6 ft tall brunette who drinks hot chocolate like it's water.
(Okay, you caught me! I’m totally talking about me.)
Hi, I’m Kayla Hollatz, a high-energy Minneapolis website copywriter with a fierce love for storytelling, crafting memorable client experiences, and spending time at the lake.
I’m here for one big purpose: to help your copywriting look, sound, and feel more like you.
Maybe you want your website copy to feel like your favorite pair of worn-in denim jeans: casual, cool, and oh-so-comfortable. Or maybe you want to dress it up in heels and show it around town.
No matter what your style is, I'll tailor my words to effortlessly fit your brand story. You've met your next website copywriter!
I believe the highest-performing website copy results from a “strategy first, words second” approach. Custom website copywriting projects allow us to revisit your website conversion strategy (or create a new one!) so every copywriting decision we make has a purpose.
STEP ONE: WEBSITE STRATEGY
We will begin before our project start date by having you complete a brand and website strategy questionnaire. Get ready to uncover the depths of your brand in this eye-opening exercise, which will lead us to the next phase of wireframing.
STEP TWO: COPY WIREFRAME
How your copywriting is strategically formatted is just as important as what it says. In this phase, I will translate your questionnaire and integrate my ideas into custom copy wireframes in Google Docs to present to you through a recorded video on our project kickoff day. (Request an example!)
STEP THREE: FIRST DRAFT COPY
Once I receive your suggestions and finalize the copy wireframes, I will begin writing your first drafts from my cozy Minneapolis studio overlooking the lake. When finished, I will send all of your website pages for review as we work through one round of revisions.
STEP FOUR: FINALIZE COPY
I will make edits based on your revisions and finalize your website copywriting. If you are working with a designer and/or developer, I will also communicate with them and send them your new copy. I can’t wait to celebrate your website launch!
"Working with Kayla on my website copy was nothing short of dreamy. She gracefully led me through her thoughtful process from start to finish, taking the time to listen to my needs and dig into the heart of my business, and then turned everything into beautiful writing that speaks directly to my ideal clients and has strategy behind it. My brand voice has never been as strong, polished and "me" as it is now, thanks to Kayla's brilliance and love and talent. She's so much more than a website copywriter -- she's a collaborator, a cheerleader and a friend. When you work with Kayla, you're in the best of hands."
- of AllieMarie Design
"Working with Kayla on my website copywriting is easily one of the best decisions I've made for my business. She's gone above and beyond to help us clarify our brand vision from our comprehensive brand messaging style guide to genius wireframes for our team's website. Not only has she helped us attract more ideal buyers but also create better content within our membership community. I work with her on ongoing content creation too because she's THAT good. Trust me, you want her on your team."
- of Get Found Stock
“Working with Kayla on my website copy has done wonders for my business. Not only has it resulted in booking projects months in advance, but I finally feel like I have a polished brand voice. I can confidently send potential clients to my website knowing they will know who I am as a person and as a business, while providing them with all the details of my packages with no confusion. Her sweet and calming personality made the whole process that much more enjoyable.”
- of Studio 9 Co
“Kayla was absolutely AMAZING to work with! As a wedding photographer, it's important to attract like-minded clients that I can vibe with on their very important day. My website is a client's first impression of me, and it was important to me that the copy sounded like me in real life. Kayla took the time to learn about me on a personal level and translate that into perfect copy that showcases my personality all while leading clients through the sales funnel. There's really no point in investing in a web presence if you're not going to polish your brand with amazing copy. Seriously Kayla, thank you thank you thank you!”
“Kayla was such an incredible asset to my rebrand. I came to her looking for copy that reflected the quality of services I offer and the 'why' behind what I do. She absolutely crushed it. I am so happy with my copy. She's incredible at what she does, and the process is so streamlined and easy. I had several other copywriters recommended to me, and I'm so happy I chose to work with Kayla.”
- of Rhema Design Co
“I desperately needed help conveying and marketing my brand values to potential clients. I could easily talk about the tech side, but selling it is another story. Kayla did a great job of crafting a succinct brand message that reflected my services. As for email automation, we created a plan and created something so spectacular that I've been able to grow my email list and sales by 30%!”
- of Lindsay Humes
I don't charge by word since I'm a BIG believer in prioritizing the quality of the content rather than staying within a word count. I’m all about building customized copywriting packages that fit your needs AND budget. Everything you need, nothing you don’t. Let’s talk today about what might be the right fit.
I believe copywriting packages should be as unique as my clients and their websites. While all of my copywriting packages can be customized, I start at $2,900 because of the high value of the copy as well as the amount of time and strategy I put into each client.
Psst… most of my clients are able to more than pay for my services after booking 1-2 clients through their new services page or by launching a new product. LOVE!
Absolutely! The best investments are made with ease and confidence so if that looks like splitting our package into payments, I’m more than happy to accommodate you. I typically require 50% deposit to secure your project in my calendar and the last 50% after all of the files are delivered. If you have something else in mind, let’s talk about how we might make that happen for you.
Most of my full website copywriting packages will have us work together for a full month, but make sure to schedule some time in your calendar before our project starts to complete your brand and website strategy questionnaire.
You probably expected me to say “it depends”, but it truly does! With that said, I usually book website copywriting projects anywhere from 2-4 months in advance so if you are thinking about wanting to explore a partnership, let’s talk about it early!
I believe in giving my website copywriting my full attention and personalizing every part of the process, so I only take on 1-2 website copywriting clients every month.