is copy a last-ditch effort on your website?
I get it. You’re in launch mode, already spending countless hours getting your designs and photos just right. By the time you get around to DIYing your copywriting, your words become, well... a bit of an afterthought.
While photography and design may initially attract your ideal clients and buyers, your words make the connection. Copywriting seals the deal. It holds the substance, the power, the true value of your brand.
Raise your hand if this sounds familiar:
01 // “I know I have a story to tell but my writing sounds nothing like me.”
02 // “I wish my website would just write itself.”
03 // “I want my copy to sound more like how I speak.”
04 // “The last thing I have time for right now is to sit down and write content.”
but what if you could...
position yourself as an expert, even in a saturated industry
have a consistent flow of dreamy clients who value your work AND pricing
make the same amount of impact with your words as you do your visuals
not have to worry about tweaking your website copy every few weeks
be confident in having a unique brand voice your audience knows AND loves
get back to the business projects you la-la-love (and that pay the bills!)
You don’t have to berate yourself for not loving writing or for not having the time. Between day-to-day business tasks, managing your inbox, and client meetings, you already have enough on your plate.
You’re a boss, and you know the boss thing to do is to outsource your copywriting to someone who:
(a) loves to write
(b) understands your voice and vibe
(c) is a 6 ft tall brunette who drinks hot chocolate like it’s water.
(Okay, you caught me! I’m totally talking about me.)
Why hello there!
I’m Kayla Hollatz, a high-energy, fun-loving copywriter from the Twin Cities with a fierce love for storytelling, crafting memorable client experiences, and indoor plants. (Learn more about me here!)
I’m here for one big purpose: to help your copywriting look, sound, and most importantly, feel more like you.
Maybe you want your website copy to feel like your favorite pair of worn-in denim jeans: casual, cool, and oh so comfortable. Or maybe you want to dress it up in heels and show it around town.
No matter your style, I’ll tailor my words to effortlessly fit your brand’s story.
What’s different about my copywriting process:
I don’t write a word of copy before getting to know you and your business vision. I’m just as much a strategist as I am a copywriter so we’ll make sure your website strategy is airtight before getting to work.
MESSAGING STYLE GUIDE
Together, we’ll create brand messaging guidelines that outline your mission, brand voice, ideal client, and more. Everything you need to know for future brand projects, all in one place.
It’s not only about the words you say but how they are displayed. We’ll work together to create the perfect layout of content on each page of your website.
"Working with Kayla on my website copywriting is easily one of the best decisions I've made for my business. She's gone above and beyond to help us clarify our brand vision from our comprehensive brand messaging style guide to genius wireframes for our team's website. Not only has she helped us book more of our ideal clients but also create better courses for our wedding vendor audience. I'm working with her on ongoing content creation too because she's THAT good. Trust me, you want her on your team." - Claire of Get Found HQ
what you can expect:
Week 01 //
Kick off our partnership with a strategy video call to clarify your vision and website strategy. I’ll send a long-form discovery questionnaire for you to fill out over a glass of wine.
week 02 //
I’ll send the wireframe suggestions and brand messaging style guide to you for approval and once I’ve got the thumbs up, I’ll start the first drafts of your website copy.
week 03 //
I’ll send the first drafts of your copy for you to go through with a fine-tooth comb so you can edit each page after we finish our *happy dance*, of course.
week 04 //
I revise and finalize all drafts of your website copy, and then it’s time to celebrate because YOU, my friend, are ready to launch your copy!
"Working with Kayla on my website copy was nothing short of dreamy. She gracefully led me through her thoughtful process from start to finish, taking the time to listen to my needs and dig into the heart of my business, and then turn everything into beautiful writing that speaks directly to my ideal clients and has strategy behind it. My brand voice has never been as strong, polished and "me" as it is now, thanks to Kayla's brilliance and love and talent. She's so much more than a copywriter -- she's a collaborator, a cheerleader and a friend. When you work with Kayla, you're in the best of hands." - Allison of AllieMarie Designs
+ do you charge by word or by package?
I’m all about building customized copywriting packages that fit your needs AND budget. Everything you need, nothing you don’t. Let’s talk today about what might be the right fit.
+ what kind of investment is copywriting?
I believe copywriting packages should be as unique as my clients and their websites. While all of my copywriting packages can be customized, I start at $2,500 because of the high value of the copy as well as the amount of time I put into each client.
Most of my clients are able to more than pay for my services after booking 1-2 clients through their new services page or by launching a new product. LOVE!
+ do you accept payment plans?
Absolutely! The best investments are made with ease and confidence so if that looks like splitting our package into payments, I’m more than happy to accommodate you. I typically require 50% up front, 25% in the middle of our partnership, and 25% at the end.
+ how long do we work together?
Most of my full website copywriting packages will have us work together for a full month. I’m passionate about working within your deadline so let’s chat more about it here.
+ how many copywriting clients do you take on at a time?
I believe in giving my website copywriting my full attention and personalizing every part of the process so I only take on 1-2 clients max every month.
+ Let’s work together! What is your current availability?
It's your lucky day! I am currently booking for all copywriting packages. Let’s chat about what our partnership will look like.