is copywriting a last-ditch effort on your website?
I get it. You’re in launch mode, already spending countless hours getting your designs and photos just right. By the time you get around to DIYing your website copywriting, your words become, well... a bit of an afterthought.
While photography and design may initially attract your ideal clients and buyers, your words make the connection. Copywriting seals the deal. It holds the substance, the power, the true value of your brand.
Raise your hand if this sounds familiar:
01 // “I know I have a story to tell but my writing sounds nothing like me.”
02 // “I wish my website would just write itself.”
03 // “I want my copy to sound more like how I speak.”
04 // “The last thing I have time for right now is to sit down and write content.”
but what if you could...
position yourself as an expert, even in a saturated industry
have a consistent flow of dreamy clients who value your work AND pricing
make the same amount of impact with your words as you do your visuals
not have to worry about tweaking your website copy every few weeks
be confident in having a unique brand voice your audience knows AND loves
get back to the business projects you la-la-love (and that pay the bills!)
You don’t have to berate yourself for not loving writing or for not having the time. Between day-to-day business tasks, managing your inbox, and client meetings, you already have enough on your plate.
You’re a boss, and you know the boss thing to do is to outsource your website copywriting to someone who:
(a) loves to write
(b) understands your voice and vibe
(c) is a 6 ft tall brunette who drinks hot chocolate like it’s water.
(Okay, you caught me! I’m totally talking about me.)
Why hello there!
I’m Kayla Hollatz, a high-energy, fun-loving Minneapolis website copywriter with a fierce love for storytelling, crafting memorable client experiences, and spending time at the lake. (Learn more about me here!)
I’m here for one big purpose: to help your copywriting look, sound, and most importantly, feel more like you.
Maybe you want your website copy to feel like your favorite pair of worn-in denim jeans: casual, cool, and oh so comfortable. Or maybe you want to dress it up in heels and show it around town.
No matter what your style is, I'll tailor my words to effortlessly fit your brand's story. You've met your next website content writer!
website copy without an optimized strategy is like hot chocolate without marshmallows: useless.
I fuse the best SEO, brand voice, user experience, and website optimization strategies when crafting your content, resulting in personality-packed copy your clients won't skim over.
WHO I primarily WORK WITH:
website copywriting for photographers, designers, developers, wedding pros (past clients like Studio 9 Co + Lindsay Humes)
website copywriting for course creators and passive income businesses (past clients like Copper Kettle Co + Christina Greve)
website copywriting for SaaS companies in B2B marketing (past clients like ConvertKit + OptimizePress)
“Working with Kayla on my website copy has done wonders for my business. Not only has it resulted in booking projects months in advance, but I finally feel like I have a polished brand voice. I can confidently send potential clients to my website knowing they will know who I am as a person and as a business, while providing them with all the details of my packages with no confusion. Her sweet and calming personality made the whole process that much more enjoyable.” - Jordan of Studio 9 Co
website copywriting process:
Week 01 //
We'll kick off our partnership by having you fill out a brand foundation questionnaire before I create the wireframes (aka visual layout) for each page of your new website!
week 02 //
I’ll present the wireframe suggestions to you on a video call and once I’ve got the thumbs up, I’ll start the first drafts of your website copy in my Minneapolis studio.
week 03 //
Once I'm finished, I’ll send the first drafts of your copy for you to go through with a fine-tooth comb so you can edit each page... after we finish our *happy dance*, of course!
week 04 //
Based on your edits, I'll revise and finalize all drafts of your website copy. Then it’s time to celebrate because YOU, my friend, are ready to launch your new website copy!
"Working with Kayla on my website copy was nothing short of dreamy. She gracefully led me through her thoughtful process from start to finish, taking the time to listen to my needs and dig into the heart of my business, and then turned everything into beautiful writing that speaks directly to my ideal clients and has strategy behind it. My brand voice has never been as strong, polished and "me" as it is now, thanks to Kayla's brilliance and love and talent. She's so much more than a website copywriter -- she's a collaborator, a cheerleader and a friend. When you work with Kayla, you're in the best of hands." - Allison of AllieMarie Designs
+ do you charge by word or by package?
I don't charge by word since I'm a BIG believer in prioritizing the quality of the content rather than staying within a word count. I’m all about building customized copywriting packages that fit your needs AND budget. Everything you need, nothing you don’t. Let’s talk today about what might be the right fit.
+ what kind of investment is copywriting?
I believe copywriting packages should be as unique as my clients and their websites. While all of my copywriting packages can be customized, I start at $2,900 because of the high value of the copy as well as the amount of time I put into each client.
Most of my clients are able to more than pay for my services after booking 1-2 clients through their new services page or by launching a new product. LOVE!
+ do you accept payment plans?
Absolutely! The best investments are made with ease and confidence so if that looks like splitting our package into payments, I’m more than happy to accommodate you. I typically require 50% deposit to secure your project in my calendar and the last 50% after all of the files are delivered.
+ how long do we work together?
Most of my full website copywriting packages will have us work together for a full month. I’m passionate about working within your deadline so let’s chat more about it here.
+ how many copywriting clients do you take on at a time?
I believe in giving my website copywriting my full attention and personalizing every part of the process so I only take on 1-2 clients max every month.