<\/p>\n

Brands are flocking to Instagram and rightfully so. The power of visual marketing on Instagram is like no other social platform we’ve seen to date.<\/p>\n

While some brands are putting their entire focus on hitting the next thousand follower mark as quickly as possible, you\u2019re smart and know that engagement is the most important metric on Instagram. Luckily, we\u2019re not the only ones who think so.<\/p>\n

Instagram recently updated their Top Posts algorithm to highlight photos with the highest engagement rates, meaning it compares the ratio of interactions (such as likes and comments) to the number of followers. This is why you\u2019ll see photos in the Top Posts section with a wide range of likes from an even wider range of follower counts.<\/p>\n

No matter if you are just starting your online business Instagram account or ramping up your Instagram game, engagement should be your primary focus. One of the best ways to inspire engagement is through your Instagram captions.<\/p>\n

You\u2019re already investing time into shooting and editing photos for your eye-catching Instagram feed. Now it\u2019s time to seal the deal with your captions and start a conversation with your target audience.<\/p>\n

Let\u2019s break it down!<\/p>\n

Include only one CTA<\/h2>\n

Every photo in your Instagram feed should serve one<\/em> purpose. That purpose is to get your audience to take an action. Giving your audience several options at once actually discourages them from taking action on any one of them.<\/p>\n

Instead, include one<\/em> CTA, which is an abbreviation for \u201ccall-to-action.\u201d Here are some common CTAs you\u2019ll find in Instagram captions:<\/p>\n

\n
• Click the link in the bio<\/li>\n
• Answer a question<\/li>\n
• Tag your friends in the comment section<\/li>\n
• Poll your audience for their vote<\/li>\n
• Repost an image<\/li>\n<\/ul>\n

  The list goes on. Remember, do not distract your audience from the real action you want them to take. If it\u2019s to give you feedback on something specific, don\u2019t reference a link in your bio and ask people to tag their friends. Focus in for your best results.<\/p>\n

  Choose the right hashtags<\/h2>\n

  Hashtags are one of the best and worst things about Instagram. They are great for helping you build your reach but are often abused by users who fill them with irrelevant photos. You only want to use the hashtags that will help you reach your dreamy clients and buyers.<\/p>\n

  To find hashtags that are relevant to you, look at other professionals in your niche to see which hashtags they\u2019re using, especially if they have a highly engaging feed. You can also look for people on Instagram who fit your ideal client\/buyer\/reader profile and look at which hashtags they use on a regular basis.<\/p>\n

  Tell a story<\/h2>\n

  Sure, you could write a quick one-liner, but it\u2019s not as engaging as a story would be. Of course, the story doesn\u2019t have to be a novel, but in order to start a conversation in your comment section, you’ll want to spend some time crafting an interesting story. This especially works well for personal brands.<\/p>\n

  It\u2019s important that your caption adds real value to your photo. After all, your main goal is to inspire your audience enough to hit the Read More button so they can continue connecting with you. The comments that follow are priceless.<\/p>\n

  Not sure which story to tell or even how to tell your story? These questions might help you get started:<\/p>\n

  \n
  • If your photo could talk, what would it say?<\/li>\n
  • What story is most relevant to your life right now?<\/li>\n
  • Can a past memory be paired with a recently captured photo?<\/li>\n
  • How does this story help me tell my bigger brand story?<\/li>\n<\/ul>\n

    Infuse your personality<\/h2>\n

    People want to connect with people, not logos. Humanize your Instagram captions by cultivating your own unique voice. The more approachable and authentic your written voice feels, the more you\u2019ll be able to build loyalty and trust.<\/p>\n

    <\/p>\n

    Another way to showcase your personality and add a little pizazz is through emojis!\u00a0One way to discover your emoji style (if that\u2019s not a thing, let\u2019s make it one!) is to look at the Frequently Used emoji keyboard on your photo. Which ones feel on-brand? Consider it your new emoji dictionary.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    You\u2019re already investing time into shooting and editing photos for your eye-catching Instagram feed. Now it\u2019s time to seal the deal with your captions and start a conversation with your target audience. Let’s break it down!<\/p>\n","protected":false},"author":3,"featured_media":957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[17,9,57,40],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","tag-blogging","tag-coffee-break","tag-instagram","tag-social-media"],"_links":{"self":[{"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":2,"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/posts\/266\/revisions\/958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/media\/957"}],"wp:attachment":[{"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaylahollatz.com\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}