In writing this post, I can\u2019t think of any other way to share my reasoning behind my rebrand than to be completely transparent. It\u2019s been extremely difficult to keep this private, but now is the right time to share my story.<\/p>\n

Let\u2019s start with a very brief history of my brand so far: I started exPRessionPR last February after my partner and I dissolved our previous PR blog, uPRisePR. My goal in launching my own brand was to bring creativity to the field of PR, something I haven\u2019t seen enough representation of. A few months after I launched, however, I started to feel my creativity stifled.<\/p>\n

Don\u2019t get me wrong. I\u2019ve had great feedback about the name of exPRessionPR, but I feel it narrows the kind of content I can post. Studying PR was the major force behind choosing PR as my niche, but now that I am a semester away from graduating, I get to design my own career path. In this enlightenment, I also get to design what I want to blog about.<\/p>\n

Some of you may be thinking, \u201cThis girl is crazy.\u201d Maybe I am, but I feel strongly about following my instincts and I\u2019ve been outgrowing exPRessionPR for almost two months. It\u2019s time for a change.<\/p>\n

Now I am allowing myself the freedom to write about various topics that concern creative and multi-passionate professionals. I\u2019ll be focusing on living life as a creative and creating a community of right-brainers (like you!)<\/p>\n

For all of these reasons,\u00a0I consider my efforts to be more of a brand expansion than rebranding.<\/h1>\n

I will now be known simply as Kayla Hollatz. This allows me the ability to define my brand without feeling like it can never be changed. Because rebranding is truly inevitable for those of us who are concerned about our brand reflecting our audience\u2019s needs, this is the best option I have for growing with my audience and staying true to wherever my life takes me.<\/p>\n

I will have more details coming soon, so stay tuned!<\/p>\n

In the end, I have to go with what feels right. This journey has been filled with ups and downs, but I\u2019m embracing the changes and hope you will do so with me. I have a lot of exciting things coming soon and hope you will join me in celebrating all that is to come.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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