We all have brand crushes.<\/h2>\n

That blogger you\u2019ve been following forever that feels like your best friend. That blogger who can somehow see into your soul. That blogger who always knows just what to say and when to say it.<\/p>\n

We love these bloggers because they connect with us through their personal brand. We know exactly who they are online and know if we met them in person, they\u2019d be the same.<\/p>\n

So what is a personal brand?<\/h2>\n

In essence, it\u2019s you. It\u2019s how you are perceived online by your audience. It\u2019s what others say about you when you aren\u2019t in the room.<\/p>\n

How can you make sure your personal brand has not just a voice, but the\u00a0right\u00a0voice?<\/p>\n

You can start by examining what turns your audience on (and off). Here are a few qualities that I admire. I\u2019m willing to bet these are important to you as well.<\/p>\n

Authenticity<\/h2>\n

The first trait I blurt out when someone asks me what I look for in people that I follow is authenticity. If you aren\u2019t being genuine with me, it\u2019s hard for us to connect. Authenticity breeds loyalty so share parts of yourself with your audience. They will thank you for it.<\/p>\n

Transparency<\/h2>\n

This is a buzzword for a reason. To be transparent is to not hide behind your online persona. Transparent bloggers are willing to open up and be honest with their readers. We need more transparent leaders.<\/p>\n

Helpful<\/h2>\n

We\u2019ve all had to start our online presence from ground zero. It takes years to be seen as an overnight success. My favorite people are those who know they are never too \u201cbig\u201d to reach out and help their audience. This quality should be celebrated!<\/p>\n

Humor<\/h2>\n

Laughter is the best medicine. Cliche, but true. With humor, you can tackle anything haters or trolls send your way. You also will delight your audience in the process. We all need more humor in our lives.<\/p>\n

Vulnerability<\/h2>\n

We\u2019ve all experienced failures. We\u2019ve all felt like we weren\u2019t good enough. Bloggers who shed light on these darker themes make a serious impact. They are the ones who aren\u2019t afraid to talk about what no one wants to talk about. Vulnerability is a powerful trait. Use it in your writing.<\/p>\n

Friendly<\/h2>\n

No one wants to talk to someone that isn\u2019t inviting. The people who never comment back or start a conversation are less likely to feel like your friend than the people that do. Invest in your audience as they invest in you.<\/p>\n

Don\u2019t be Gretchen Weiner online. You\u00a0can\u00a0sit with us. There\u2019s a place at the table for everyone.<\/p>\n

And there you have it!<\/p>\n

This list could go on forever, but these are some of my top favorite brand turn-ons. Now it\u2019s time to think of yours.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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