Pinterest may be a curation tool, but creation is still king. If you can post content you\u2019ve created that no one else can create, you become a credible, go-to source. Whether you sprinkle your content in each of your boards or create a board solely for your blog content, it will make a splash because you are offering your unique perspective. <\/span><\/p>\n

Share the Pinterest love<\/h2>\n

Posting original content is a great strategy, but it can\u2019t be the only thing you pin. You don\u2019t want to come off as self-promotional or sales-y, especially in a fun online environment like Pinterest. Instead, repin posts from outside sources that you believe your audience would be interested in. If you loved that piece of content, chances are your audience will fall head over heels for it too. This will also help to build trust, the number one thing you need in order to build a loyal community. <\/span><\/p>\n

Organize your Pinterest boards<\/h2>\n

Organization is big in business. If you feel like your Pinterest boards are looking a bit messy, here is your excuse to block off some time and clean them up. Check for broken links and content that just doesn\u2019t fit the board anymore. You\u2019ll feel so great afterward. <\/span><\/p>\n

Utilize secret boards<\/h2>\n

Are there things you want to pin that just aren\u2019t on brand? I know the struggle, but luckily you can keep a private board of outside interests. For example, I love cute, lacy delicates as much as the next girl, but is it something I lead with on Pinterest? No, I keep those for my eyes only. If you have to ask yourself if it makes sense with your brand, it probably doesn\u2019t. <\/span><\/p>\n

Follow your influencers<\/h2>\n

Pinterest would be rather boring if no one followed anyone. Our home feeds would look tragically empty. Search for your favorite bloggers because chances are they have a Pinterest. Also, routinely check to see which followers are pinning and interacting the most with your content and think about following them to show your mutual support. It\u2019s all about community building. <\/span><\/p>\n

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Focus on aesthetic<\/h2>\n

Is your color palette bright, cheery colors or edgy, cool colors? Does your audience like sleek and modern or light and feminine? Because of Pinterest\u2019s accent on visuals, it\u2019s more important than ever to focus on creating an aesthetic with your boards that fit your audience\u2019s tastes. Make Pinterest your happy place so posting won\u2019t ever feel like work. <\/span><\/p>\n

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