email sales funnel copywriting
copper kettle co: online business and marketing education
email sequence for CKC:
For my client's privacy and intellectual property to stay intact, I choose to keep email sequences created in collaboration with clients private. With that in mind, if you are looking to see examples of my email sales funnel work, feel free to contact me and I can send you examples. Thank you!
THE STORY OF our email sales funnel PARTNERSHIP:
Originally connecting on Instagram, Kyrsten of Copper Kettle Co and I traded amusing DMs back and forth for months before she reached out to me to create an email sales funnel together. It was CKC's first email-focused funnel so she wanted a partner who had experience with email marketing and understood her enthusiastic, welcoming, and casual tone of voice.
Copper Kettle Co launches multiple offerings every year from online summits to boss vacation retreats to online courses to a full-blown membership community. With so many income streams available, we decided to optimize their email list conversion by featuring their signature visual branding course with the upsell of their monthly membership community.
THE GOAL OF Copper Kettle Co's email sequence:
The biggest goal of our email sales funnel was to create a lift in online course sales generated from email sequence while nurturing their new email subscribers. The course we focused on was evergreen, meaning it took a unique strategy to optimize it for everyday customers vs. time-based launches with more urgency. They have since discontinued the course so they can focus solely on their 1:1 services, but that means we have more copywriting collaboration opportunities coming. *wink*
“Kayla was so amazing to work with! She made me feel like I was her best friend right from the get go, she was prompt with communication and the timeline and her process made me feel like I always knew what was coming next and like I would be in great hands the whole way through. I highly recommend Kayla and her amazing copywriting and ghostwriting services!” - Kyrsten Sherwood