I see you, putting countless hours into creating epic content, perfecting every part of your creative process from writing to editing to design. Despite all of the work you put in behind-the-scenes, you just aren't getting the kind of response your brand deserves.

The problem isn’t the quality of your content.

It’s that you haven’t found your people yet.

What you’re missing is a community, a strong, passionate tribe of ideal clients and buyers who will not only offer support and encouragement, but also give you the quality feedback you need to grow your brand intentionally. 


Say goodbye to crickets and hello to your people. 

With a supportive community, you’ll have an authentic word-of-mouth marketing team rallied behind your brand. You’ll become more transparent in your storytelling, helping you to connect on a deeper level with your target audience. You’ll offer better solutions by creating offerings based on what your ideal clients and buyers actually need. 

Sound dreamy? We’re just getting started!



Introducing Crickets to Community, your crash course in foundational community building strategies for bloggers and entrepreneurs. 

This course is for you if:

  • you need help creating a detailed launch plan for your community
  • you’re not sure who your ideal client, buyer, or reader is and how to connect with them
  • you want to pinpoint your message, mission, purpose, and core values
  • you’re gearing up for monetization or you’re beginning to monetize your brand
  • you want to belong to a community while you build a community of your own


In this Crickets to Community course, you will learn:



  • Analysis of Your Current Brand
  • Envisioning Your Ideal Brand
  • Envisioning Your Ideal Lifestyle


  • Solidifying Your Message
  • Defining Your Values 
  • Creating a Mission Statement



  • Identifying Your Ideal Client or Buyer
  • Best Platforms for Connections
  • The Role of Your Community



  • Preparing Your Launch
  • Announcing Your Launch
  • Community Follow Up


On top of the course, you will also receive:

  • full access the Crickets to Community Facebook group
  • live recordings of weekly Facebook Live streams in the Facebook group on each module
  • lifetime access to the Course Lounge Facebook group with all of Kayla’s alumni students
  • any and all future updates to the Crickets to Community course material 
  • worksheets and exercises tailored specifically to community-centered creative bloggers and entrepreneurs  


“Kayla helped me create an AMAZING strategy for building my community -- something that hasn't been done yet in this niche and exactly fits the vibe I was going for. Thanks to her, I feel more confident and excited about my brand relaunch.” 

- Marissa Burdett of Ampersand.co


Who am I? Why am I so passionate about community building?


Hi, I'm Kayla Hollatz, a high-energy, multi-passionate community strategist and the founder of #createlounge, the first ever Twitter chat for creative bloggers and entrepreneurs.

Since its launch, my #createlounge community has allowed me to:

  • book enough coaching clients to quit my day job within the first month of launching my services
  • connect with over 5,000 creative bloggers and entrepreneurs through the weekly chats
  • see community members become collaborators and even business partners after meeting in #createlounge
  • grow a bigger local community of people who truly “get” me

As a brand and community coach, I work with creative bloggers and business owners who want to up-level their community building efforts by clarifying their brand vision, finding their ideal clients and buyers, and meeting them where they already are. 

This course includes ALL of the exercises, journal prompts, and activities I go through with my own coaching clients but at a fifth of the cost in this Crickets to Community course. 

Note: all course videos in Crickets to Community contain a heavy Minnesotan accent. You have been warned. *wink*


My community is my secret weapon and it can be yours too!



“Kayla is the community master! After working with Kayla, I've grown my audience AND booked clients through my new community. I consider working with Kayla one of my best personal and business investments to date.”

- Holly Meyer of Holly Meyer Design and The Roar Tribe



Not only a course but a valuable community 

Along with this actionable, exercise-packed 4 module course, you’ll also receive full access to the Crickets to Community Facebook group, a creative space built for accountability and real encouragement. This course is meant to not only teach you how to plan, strategize, and launch a community, but also to connect you with other creative bloggers and business owners who are doing the same thing.  

With your participation in the course community, fellow Crickets to Community students will become members of your community before you even launch! Any worries about not having anyone in your community when you first launch are in the past. 


I’m dedicated to seeing you bravely launch your community after completing this course.

Consider me your newest accountability partner. 

In the month span of this course, you will gain access not only to the course and Facebook group, but also to me! I will be active and accessible in the Facebook group, giving you examples and sharing my experiences with community building beyond the course content. I will also answer questions throughout the course in the Facebook group and in greater detail in weekly Facebook Live streams. 

Even after the course, you’ll have access to me in my Course Lounge alumni group where you’ll continue growing your relationships with Crickets to Community students while connecting with other students too. 



What my members say about my community:

Screen Shot 2016-09-22 at 10.19.51 AM.jpg



How long is the launch period for this course?
The course is available for purchase starting on October 3rd and will end at 10 PM CT on October 12th. 

When does this course start and finish?
The Crickets to Community will start officially on Monday, October 17th, and will end approximately on Friday, November 11th. However, the course Facebook group will be open the day of purchase. It’s encouraged to share your introduction before we start the course. 

I haven’t started my blog or business yet. Is this course still right for me?
Absolutely! When you enroll in Crickets to Community, you’ll find exercises that will help you plan, strategize, and launch your brand’s community, even when starting your brand from scratch. 

How long will I have access to the course content?
How does forever sound? When you purchase Crickets to Community, you will have full lifetime access to all of the lessons and modules. No fine print needed.

What if I’m unsatisfied with the course material?
Although I don’t think that will happen, I understand if you find that the course isn’t right for you. If you can show that you've done the work and can give specific pieces of feedback as to why you are unsatisfied with the course, you can request a refund within 14 days of your purchase date. Please email me at hello@kaylahollatz.com with any questions. 

What if I need more support?
I’m happy to help! Contact me first in the Facebook group or, if needed, by email at hello@kaylahollatz.com.