"Working with Kayla on my website copywriting is easily one of the best decisions I've made for my business. She's gone above and beyond to help us clarify our brand vision from our comprehensive brand messaging style guide to genius wireframes for our team's website. Not only has she helped us book more of our ideal clients but also create better courses for our wedding vendor audience. I'm working with her on ongoing content creation too because she's THAT good. Trust me, you want her on your team." - Claire of Get Found HQ
website copywriting process:
Week 01 //
We'll kick off our partnership by having you fill out a brand foundation questionnaire before I create the wireframes (aka visual layout) for each page of your new website!
week 02 //
I’ll present the wireframe suggestions to you on a video call and once I’ve got the thumbs up, I’ll start the first drafts of your website copy in my Minneapolis studio.
week 03 //
Once I'm finished, I’ll send the first drafts of your copy for you to go through with a fine-tooth comb so you can edit each page... after we finish our *happy dance*, of course!
week 04 //
Based on your edits, I'll revise and finalize all drafts of your website copy. Then it’s time to celebrate because YOU, my friend, are ready to launch your new website copy!
"Working with Kayla on my website copy was nothing short of dreamy. She gracefully led me through her thoughtful process from start to finish, taking the time to listen to my needs and dig into the heart of my business, and then turn everything into beautiful writing that speaks directly to my ideal clients and has strategy behind it. My brand voice has never been as strong, polished and "me" as it is now, thanks to Kayla's brilliance and love and talent. She's so much more than a copywriter -- she's a collaborator, a cheerleader and a friend. When you work with Kayla, you're in the best of hands." - Allison of AllieMarie Designs
+ do you charge by word or by package?
I don't charge by word since I'm a BIG believer in prioritizing the quality of the content rather than staying within a word count. I’m all about building customized copywriting packages that fit your needs AND budget. Everything you need, nothing you don’t. Let’s talk today about what might be the right fit.
+ what kind of investment is copywriting?
I believe copywriting packages should be as unique as my clients and their websites. While all of my copywriting packages can be customized, I start at $2,500 because of the high value of the copy as well as the amount of time I put into each client.
Most of my clients are able to more than pay for my services after booking 1-2 clients through their new services page or by launching a new product. LOVE!
+ do you accept payment plans?
Absolutely! The best investments are made with ease and confidence so if that looks like splitting our package into payments, I’m more than happy to accommodate you. I typically require 50% deposit to secure your project in my calendar and the last 50% after all of the files are delivered.
+ how long do we work together?
Most of my full website copywriting packages will have us work together for a full month. I’m passionate about working within your deadline so let’s chat more about it here.
+ how many copywriting clients do you take on at a time?
I believe in giving my website copywriting my full attention and personalizing every part of the process so I only take on 1-2 clients max every month.