I help creative entrepreneurs and small business owners with copywriting, ghostwriting, and marketing strategies in the Minneapolis-St. Paul area.
 

COPYWRITERS MEAN BUSINESS

3 MONTH GROUP MASTERMIND PROGRAM TEACHING COPYWRITERS AND FREELANCE WRITERS HOW TO BUILD A SUSTAINABLE BUSINESS FROM SCRATCH

(No MBA or icky sales tactics needed!) 

 
KH-Pattern-WEBgreen.png
 

writers should not be starving artists.

 

Maybe you’ve been told that making a living from your writing is a pipe dream, that it's only for bestselling authors like JK Rowling or well-known celebrities.

One thing is for certain:

You don’t need to be a household name to turn a serious profit from your words. But knowing how to sustain a business takes more than landing a couple of high budget projects.  

It takes guts, moxie, discipline, and LOTS of business savvy. 
Don’t worry, you can learn the last one with us. *wink*
 

 
 

 

with a sustainable copywriting business, you could: 

 

01 // 

work with clients who ask you when you’re available for work, not what your pricing is (because you’re worth it!) 

02 //

create a diversified business model that keeps you from going into “feast or famine” mode

03 // 

intentionally design a work schedule that allows you to travel more or spend more time at home with your kiddos

 

04 // 

automate much of your client process while still giving your clients a unique, personalized experience

05 // 

take off the multiple hats you wear in your business and choose the one you love most

06 // 

*finally* feel like your gift of writing was used to make a difference in the world (while making bank) 

 

 

what inspired me to start cOPYWRITERS MEAN BUSINESS

Kayla Hollatz Copywriter Copywriting Ghostwriting Freelance Writer Minneapolis Twin Cities

This is where I’m supposed to tell you about a far-fetched rags to riches story where I went from pinching pennies to making millions while only working four hours a week, but only if I felt like it.

That’s not my story. 
(Besides, it’s kind of hard to sip cocktails on the beach when you run a copywriting business based in Minnesota…) 

Here is my actual story. 

Like many of you, I was encouraged from a young age to develop my writing talent but was told in the same breath that “you can’t make money writing.” 

I believed my writing gift was worthless for years until I met a group of people who were willing to pay top dollar for it. (And I mean top dollar!) 

In 2017, I transitioned from consulting to copywriting, rebuilt my entire business from the group up, and pursued business growth with a whole new strategy and mindset.
 

 

In one year, I more than doubled my previous agency job income while working less than half the hours.

Oh, and with a 93% profit margin.
All because I did things my own way.  

I was picky about my projects, stuck to the niched copywriting services I was best at, and created a schedule around my ideal lifestyle. The result was the ability to prioritize the simple joys in my life (like Sunday football and weekly hiking!) while giving back to my local community. 

It wasn’t because I followed a specific formula, met with an expensive business coach, or got an MBA. Everything I’ve learned about building a sustainable, successful copywriting business I picked up DIY-style. 

Maybe you’re like me and feel like a creative and writer first, entrepreneur second. 

I’m here to tell you that you CAN learn how to create a copywriting or freelance writing business from scratch, and this three month mentorship program will walk you through the foundational principles of building a service-based business. 
 

Kayla Hollatz Copywriter Copywriting Minneapolis Ghostwriting Ghostwriter
 
 

ARE YOU READY FOR 2018 TO BE
THE YEAR OF YOUR COPYWRITING BUSINESS?

three monthly payments of $147/month

 

what my students are saying: 

"Kayla's teaching style is VERY thorough yet fun! She makes everything easy to digest and super easy to implement. I can't thank her enough for that!" 
- Raye

 

"Kayla's classes are super engaging, full of information, and fun to watch and listen to. Plus she breaks all the steps down so you can go as quickly or slowly as you need."
- Tiara

 

 
KH-Pattern-WEBgreen.png
 

SOME OF WHAT YOU’LL LEARN in the program:
 

  • Packaging your services
  • Setting your pricing 
  • Identifying your expertise
  • Writing your mission statement
     
  • Identifying your ideal client
  • Selling your writing style
  • Creating custom proposals
  • Streamlining your processes
  • Creating reusable workflows
  • Writing canned emails
  • Discovering your core values
  • Choosing a business model
 
Kayla Hollatz Copywriter Ghostwriter Copywriting Freelance Writing

WHY I’M NOT CHARGING $1000+ FOR THIS group PROGRAM

I don’t think starting a copywriting or freelance writing business should require you to max out your credit card or take out a business loan. 

Writers do NOT have to be starving artists. That’s why I’ve packed this three month group program full of value without the high price tag.

You already have everything you need to succeed within you, but you will benefit greatly from having a mentor (that’s me!) walking alongside you and guiding you through the process of building a copywriting business around your unique gifts and lifestyle. 

You’ll also be backed by a tight-knit community of copywriters who are all in this together.

(Did the High School Musical song pop in your head just now? We’re friends already.)
 

 

inside the mastermind modules

01: BUSINESS FOUNDATION

WEEK ONE: Lifestyle Goals + Crafting Your Schedule

WEEK TWO: Brand Foundation + Choosing Niche Offerings

WEEK THREE: Business Model + Structure

WEEK FOUR: Packaging Your Services

02: CLIENT PROCESS

WEEK ONE: Client Process + Experience Workflow

WEEK TWO: Choosing the Right Tools and Software for Your Process

WEEK THREE: Client Communication, Boundaries + Expectations

WEEK FOUR: Wrapping Up Client Projects

03: ONBOARDING

WEEK ONE: Onboarding Workflow + Internal Process

WEEK TWO: Nurturing Client Leads (Canned Emails, Proposals + Contracts, oh my!)

WEEK THREE: Closing the Client

WEEK FOUR: Presenting Your Services on Your Website (with Templates!)

 

 

what's included in the group mastermind program:

Duration: June to August 2018

12 actionable video modules hosted on the easy-to-use Podia course platform
50+ page workbook with in-depth exercises and insightful prompts
Lifestyle-focused business planning worksheets for a holistic approach to business
Private Facebook community with other copywriter students
Direct access to me, your mentor for all things copywriting and business
Lifetime access to all of the videos and bonuses (see more details below!)

 

all of this for:

$147/month 

in three easy monthly payments

 

what my students are saying:

“Kayla brings positive energy, fresh teaching tactics, and a genuine love of encouragement to all of her classes. It's hard not to feel motivated when she's leading the way!"
- Michelle

"There are a lot of courses and tutorials out there about digital marketing and business, but Kayla's classes are the highest quality. Plus, her enthusiasm and inclusive personality is contagious!"
- Liza

 

 
 

BONUSES INSIDE COPYWRITERS MEAN BUSINESS

peeK INSIDE MY BUSINESS

Along with teaching you how to build your own copywriting business, I’ll also share a behind-the-scenes look into mine. This program is the only place I share intimate details behind my business model!

ALUMNI COMMUNITY

Although this group program is designed to be completed in three months, you’ll have the opportunity to connect with myself and other students in an alumni Facebook group. We’re not going anywhere!

REFERRAL OPPORTUNITIES

Inside the alumni Facebook group, I will also be sharing freelance and referral opportunities since I LOVE connecting students with their ideal client leads. Your wallet will smile and my inbox will thank you! 

 
KH-Pattern-WEBgreen.png
 

 

faqs

You've got questions, I've got answers!

+ I'M ALREADY A COPYWRITER. IS THIS A GOOD FIT FOR ME?

If any of these resonates with you, it's a YES!

  • You haven't been able to find a steady stream of clients.
  • You haven't created a streamlined client process quite yet.
  • You feel like you are undercharging but don't know how to raise your prices.
  • You aren't sure what services you should offer.
  • You aren't feeling confident about the "business" side of your work.

+ I HAVEN'T STARTED MY BUSINESS YET. IS THIS STILL A GOOD FIT?

YES! You are a perfect fit for this program. If you have worked with a few pro-bono clients or are trying to build your portfolio, it's smart to start creating a solid foundation for your business. We will cover everything from client processes to business model planning to onboarding.

+ WHEN WILL THE MASTERMIND START?

We will be starting the group mastermind program in the first week of June and end in the last week of August. I decided on this timeline after surveying people on Instagram Stories - the summer months won hands down!

You will receive a confirmation email once you sign up for the mastermind with more information on how to create an account with my course school on Podia. You'll love the platform!

+ How many students will be in the mastermind?

I will have a max of 15 students for each mastermind to make sure that we keep our community intimate. My hope is that everyone will know each other beyond a first name basis by the end of our group program.

+ I HAVE MORE QUESTIONS - HELP!

I totally understand! I'm happy to answer any questions you have before you make this investment. You can reach me at hello@kaylahollatz.com.