email course creation: convertkit

The story of our email course content creation partnership: 

I was beyond honored to work with the ConvertKit team to create their first email course and biggest affiliate program driver yet. In collaboration with their team, I did the ghostwriting behind all 20 lessons. I was also involved in every step from strategic development to the actual creation of the educational content. 

Product Creation Masterclass (PCM) is a free 20 lesson email course teaching bloggers how to create a successful product from scratch in 30 short days in four distinct stages: planning, creating, beta testing, and launching. 

success of the product creation Masterclass:

PCM generated 20,000+ email signups, over half of them being from new, potential customers (which is amazing!). It's their highest converting educational resource to date. I've also had the pleasure of continuing my work with the ConvertKit team as a regular blog contributor. 


"Kayla is our go-to content creator at ConvertKit. I truly believe we have one of the best blogs of any software company on the web, and a huge part of that is thanks to Kayla's writing. I could not be more confident in her quality of work, especially if you're clear on what success looks like for you." - Barrett Brooks of ConvertKit